m-graphics.co.uk

Campbell Ranch property identity concepts

Campbell Ranch is a property developer in Albuquerque, New Mexico. The communities they create have infrastructure; roads, drainage, water etc but individuals have a ‘blank canvas’ on which to build their homes as they choose. My designs were inspired by petroglyphs and the Native American culture in the region and were part of a system that could be added to over time.

San Pedro Overlook, part of Campbell Ranch. Final property identity design.

Butlins ‘Junior Ranger’ children’s outdoor activity club identity design

The Design House consortia – part of the delivery of HS2, wanted to boost team morale and motivation, to promote collaboration, reward their employees for a job well done.

With the approach to the design, I felt the circle is a nice universal motif, has a positive quality, and helps to convey the idea of people coming together. I also felt the dynamic shape was the perfect motif for an engineering project. With the font choice, I chose a font that would add credibility to the programme and would work alongside the ARUP brand communications.

Note: shape is from stock illustration.

‘Our vision is to create Responsible Revolutions. Responsible Revolutions are the ways we innovate together to meet the needs of business, people and the planet’.

This identity was created for DK&A and Design Thinkers Academy London to be used predominantly as a secondary mark and ‘sign-off’ on joint communications.

ArCenter, Vernier, Switzerland

Identity for ARCenter, a small commercial development in Vernier, Switzerland. The arc ‘A’ shape echoes the floor plan of the development.