Putting the customer in control and promoting high-performance furniture for public spaces.

Spec Furniture is a North American furniture manufacturer, specialising in durable pieces for healthcare, education, corporate, and public spaces. They are known for their commitment to quality and sustainable practices, and customer service, with a focus on meeting the demands of high-performance environments.

Catalogue design

I created a catalogue design system that would work across SPEC’s expanding product lines of furniture – whether a single product or a completely new product line, and chairs or tables etc.

I wanted to give the product CGIs maximum space to showcase the designs, so created a simplified customisation page using product thumbnails to explain design variations/choices.

I also created a contact section ‘sign-off’ at the end of the brochures, with a common logo treatment and positioning, to bring consistency across the brochure range.

Christmas promotion