Project overview
SPEC Furniture is a North American furniture manufacturer specialising in durable, high-performance products for healthcare, education, corporate and public environments.
The communications needed to support a growing and evolving product range, presenting technical detail clearly while showcasing product quality and design integrity across print and digital channels.
Design approach
I created a catalogue design that could work across SPEC’s expanding product lines of furniture – whether a single product or a completely new product line.
The layouts were deliberately image-led, giving CGI product imagery space to communicate form and key features. A dedicated product thumbnail section was introduced to clearly present configuration options — such as upholstery, arms and castors — without interrupting the primary visual narrative.
A consistent contact and sign-off section was also developed, using a common logo treatment and placement to bring cohesion and clarity across the brochure range.
My role
I led the design of the product catalogue system and some digital marketing assets.
m-graphics.co.uk 