With the renovation and reopening of their flagship New Bond Street store, Cartier London wanted a way to engage staff, bring the brand history and story to life and create a rich in-store experience for their clients.
DK&A worked with Cartier London staff to curate a set of 44 cards; each one featuring different aspects of the Cartier London New Bond Street history.
From stories of Jacques Cartier and the beginnings of Cartier London, to stories of iconic jewellery designs like the ‘Crash watch’ and ’Trinity ring’ – and the individuals that commissioned them. Also the inspiration and ambitions for the New Bond Street store interiors and design.
I designed, and managed the production for the limited edition set – 44 diecut cards, a 100pp brochure and bespoke box with logo foiling.
m-graphics.co.uk 