Cartier London – Employee engagement and brand storytelling piece

Project overview

With the renovation and reopening of their flagship New Bond Street store, Cartier London wanted a way to engage staff, and bring the rich brand history and story to life.

Design approach

DK&A worked with Cartier London staff to curate a set of 44 cards; each one featuring different aspects of the Cartier London brand and New Bond Street history.

These included the early history of Jacques Cartier and the establishment of Cartier in London, to iconic creations such as the Crash Watch and Trinity Ring, the people who commissioned them, and the design inspiration behind the new flagship interiors.

My role

I led the design and production of the complete set, overseeing concept development, editorial layout, paper choices, print finishes and production coordination to ensure the final outcome met Cartier’s brand standards.